ESTRATÉGIAS DE COOPERAÇÃO E COMPETIÇÃO NO SISTEMA AGROINDUSTRIAL DO LEITE NO PARANÁ: Um Estudo no Segmento Produtor

Abstract

With the deregulation of the market in the 1990s, there have been changes in the competitiveness of the dairy sector, causing the agents of the supply chain needed to adjust to this new scenario of higher requirements, both normative and by consumers. In this work we tried to understand how to configure the cooperative and competitive strategies of the producers agents Agroindustrial Paraná Milk System, using as theoretical basis the Industrial Organization and Structure-Conduct-Performance model. The research is qualitative, but for a better interpretation were also used quantitative questionnaire data applied from the rural dairy farmers in four regions of Paraná. In addition, it used content analysis method on interviews with key players in the chain, and presidents of associations of producers and farmers who process the milk produced. Through the analysis it was noticed some differences between the farmers participating and not participating in associative forms. It may be mentioned that these differences are around questions such as: production technical characteristics, productivity, access to information and bargaining power. Finally we can be said that the actions of farmers translated into cooperative strategies reflect his desire to become stronger compared to the other links in the chain.

Keywords

• Milk Agroindustrial System
• Industrial Organisation
• Structure-Conduct-Performance