Blended Learning Strategies for Advertising Design Studies

Abstract

Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blended learning strategies conducive to meaningful learning: timely and meaningful feedback; engagement with real world tasks; and support from expert tutors. This article also discusses potential resistance and challenges in implementing instruction in blended technological environments.

Keywords

• blended learning approach
• design studio pedagogy
• student learning experience
• student perception
• meaningful feedback