Znaczenie działań promocyjnych i marketingowych dla efektywnego funkcjonowania i rozwoju klastrów rolno-spożywczych

Abstract

The main objective of this paper is to show the importance of promotional and marketing activities that determine the functioning of the innovative integration links in agribusiness. Conducted targeted determine not only their effective functioning, but also the dynamic expansion of cluster initiatives. It should be emphasized that a properly functioning cluster structures affect not only the competitiveness of the region, but also for local economic development, regional and international.

Keywords

• promotion
• marketing
• integration
• innovation
• cluster
• agribusiness