DIGITAL COMPETITIVENESS OF ECONOMICALLY DEVELOPED COUNTRIES: CURRENT SPECIFICS AND DEVELOPMENT PROSPECTS

Abstract

The article presents an in-depth analysis of Ukraine’s international trade in services, focusing on European and global trends. It explores the current state of Ukraine’s service exports and imports, assessing its role and potential in the global market. Particular attention is paid to the structure and dynamics of trade flows. The study highlights the impact of globalization, the growing importance of IT services, and the sector’s recovery after the COVID-19 crisis. It outlines key development areas such as technological and intellectual services, social services, logistics, education, and tourism. Despite war-related challenges, Ukraine still has prospects in freight transportation, computer services, international railway, courier and maritime services. The article offers strategic insights into institutional support, investment needs, and future directions for the advancement of Ukraine’s external trade in services.

Keywords

• service sector
• international trade in services
• Ukraine's external trade
• service market
• digital competitiveness