Innovative Marketing (Jan 2010)

Role of individual self-concept and brand personality congruence in determining brand choice

Arpita Khare,
Meenakshi Handa

Affiliations

Arpita Khare
Meenakshi Handa

Journal volume & issue: Vol. 5, no. 4

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

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