Problemi Ekonomiki (Jun 2018)
Social Dominants of Managing the Development of a Trade Enterprise
Abstract
The aim of the article is the formation of methodological bases for assessing the state of management of social development of a trade enterprise on the basis of a convergent approach and transformation of values in the context of the digital society and innovations. The level of social management of an enterprise is presented as a function of the potentials of the social, ecological and intellectual vectors, each of them being characterized by a combination of quantitative and qualitative indicators. The social potential of development is expressed through indicators of effective and efficient management activity, employee involvement, and a new complex index of social attractiveness of an enterprise with respect to its stakeholders. It is substantiated that the potential of intellectual development effectively influences all social management processes and contributes to the innovative and social activity of a trade enterprise and its partners. The key indicators for assessing intellectual potential are the pace of development of intangible assets, the coefficient of online activity of the personnel in social networks, the level of competence development and / or the introduction of social innovations (their level of expenditure). There formulated the assessment criteria and the composition of indicators of environmental impact on the potential of an enterprise’s social development, share of eco-labeled goods; the total amount of waste and pollutant emissions; the volume of consumed renewable energy, water, gas; the volume of waste subject to recycling (in particular the information of enterprises about the number of types of waste sorting was used). The integral index of management of social potential can serve as a basis for monitoring the identification of problem areas for management, the formation of a social development strategy, and the ranking of domestic trade enterprises. The realization of the social dominants of the potential of the proposed concept by trade enterprises in practice will contribute to the achievement of the goals of the national strategy for sustainable development. Moreover, it provides for economic growth and the implementation of social guarantees, both for different groups of stakeholders separately and for the society as a whole.
