The INPReS Intervention Escalation Framework for Avoiding Overcrowding in Tourism Destinations

Abstract

Visitor management is one way to avoid or mitigate the negative effects of overcrowding in tourism destinations. Visitor management depends upon a set of interventions aimed at guiding visitors and recommending alternatives. Here, we present a conceptual framework of such interventions using an escalation from information, nudging, pricing, and reservation to stoppage (INPReS). The interventions are discussed against the backdrop of the changing role of destination management organisations (DMOs) in smart destinations, the challenges to DMO stewardship in avoiding overcrowding, and the design considerations between nudging and persuasion.

Keywords

• digital visitor management
• digital transformation
• smart destination
• recommender
• nudging
• covert persuasion