Variation of the Organisational Reputation in A 4.0 Environment - Fighting for Trust under the Conditions of Communicational Abundance

Abstract

Social changes, coupled with technologies' and communications' development in the past few decades, result in a complicated environment of interactions, and give rise to a specific matter in the reputational communication field. Organisations are faced with presenting their vision and actions under the conditions both of communicational abundance and of radical changes triggered by: globality, the synergism in social online groups, artificial intelligence (AI), etc. This process clearly outlines tendencies which present both scientific and practical questions with a strong interdisciplinary bias.

Keywords

• organisational reputation
• trust
• web 4.0
• industry 4.0
• artificial intelligence
• communicational abundance