Farvel til mangfoldet? – Endringer i norske tv-kanalers programlegging og sendeskjemaer etter digitaliseringen

Abstract

The article explores the role of television scheduling in the «post-broadcast» era. Through an analysis of Norwegian TV schedules and interviews with key professionals, the authors discuss whether, and to what degree, structural changes, such as the increase in the number of niche channels, affect the composition of programming in prime time. Traditionally, scheduling techniques have been applied to ensure flow, which is increasingly difficult but remains a key task for scheduling professionals. While traditional practices remain, the scheduler’s job has become more complex, and new techniques have been developed to handle the multi-channel era. The analysis shows that commercial channels have become even more focused on entertainment and fiction genres, while a more diverse profile has been the aim for the public service channels. These findings lead to the conclusion that structural circumstances still matter.

Keywords

• TV
• scheduling
• programming
• diversity