Analysis of the tourism network post the COVID-19 pandemic: Implications for revitalization

Abstract

This study analyzes the tourism network and destinations after the COVID-19 pandemic using social network analysis (SNA). Analysis of 789 destinations in Thailand has found that the destinations are connected by 1,1175 tourism routes. The network is a sparse network with a low network density. It seems to have a scale-free property that reflects that most destinations have low connectivity and a small number of destinations have high connectivity. The network has a large average path length and low clustering coefficient. Different roles of destinations are identified based on degree, betweenness and closeness centrality. The findings draw implications for vitalizing the sector.