Управленец (Jul 2019)
Online transport services market in Russia amid economy digitalization
Abstract
The article examines the development of the Russian market of transport online services. The analysis of this market segment acquires special relevance amid the economic digitalization in Russia. The study dwells upon households as both consumers and producers of transport services. In this regard, the following comes to light: distinguishing features of developing the market of services; the increase in information processing speed; the need for its assessment; additional opportunities for statistical accounting of the online peer-to-peer services. The authors aim at studying two aspects: first, the specificity of developing the market on the example of the Yandex.Taxi online aggregator in the conditions of digitalization and Sharing Economy development and, second, the reveal of nonobserved factors of households activity in the market segment and the problems of their accounting for GVA adjustment. The research methodology includes the industrial economics by Harvard School, Sharing Economy concept and the primary provisions of national accounts. The research methods are system-based, economic, structural and comparative analysis as well as methods of expert estimates. The authors reveal that the introduction of digital technologies and the development of online aggregators in the market of transport online services in Russia allows improving Yandex.Taxi market self-presentation, expanding the database for surveying the non-registered economy and, accordingly, reducing its share in GVA. The emergence of new digital products on the market of transport online services fundamentally changes volumes as well as the system for collecting and processing data. The possibility of data acquisition in real time allows accelerating information analysis and facilitates taking management decisions.
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