<i>“To be honest is </i> <i>beneficial</i> <i>”</i>: the transformation of values ​​ of Russian society in the media-advertising discourse

Abstract

The article investigates the formation mechanisms of modern media and advertising world view, the problem of transformation of values ​​of Russian society under the influence of advertising; in research socio-cultural resources of media-advertising discourse identified

Keywords

• медийно-рекламная картина мира
• трансформация ценностей российской культуры
• проблема социальной ответственности рекламы
• принципы рекламной политики в средствах массовой информации
• media and advertising world view
• the transformation of values ​​of russian culture
• the issue of social responsibility of advertising
• principles of advertising policy in the mass media