Das artes tradicionais à economia criativa: a pintura indígena da Austrália e sua inserção no sistema das artes

Abstract

Contemporary economy – marked by a very intense globalization as well the new in- formation and communication technologies – has achieved an incredible increase in competitiveness. Cultural and intangible meanings linked to products and services have become almost more important than their functionality. This is particularly – but not exclusively – true in sectors that comprise the so-called creative economy, as the design, visual arts, music, fashion, food etc. In contemporary societies, merchandises stand out for their uniqueness and for having both economic value and symbolic value. Having this scenario as background, this paper presents a case study based in Australia, which reveals how the segment of indigenous arts turned to be part of the creative economy in that country, allowing first nation people to have a culturally significant and economi- cally positive occupation. Finally, the text illustrates the relevance of interdisciplinary approaches to analyze artistic-cultural practices and processes.

Keywords

• creative economy
• indigenous arts
• australian aboriginal painting