The Mediation Effect of Corporate Image and Corporate Attitude on the Relationship between the Social Responsibility Activity of Sports Enterprises and the Loyalty of Customers
Kyongmin Lee,
YongKoo Noh,
Kang-Won You
Affiliations
Kyongmin Lee
Dankook University, Department of Sport Management, Cheonan, Korea
YongKoo Noh
Korea Institute of Sport Science, Department of Policy Development, Seoul, Korea
Kang-Won You
Jeonju University, Department of Soccer, Jeonju, Korea
