Point-of-Use Water Treatment and Use among Mothers in Malawi

Abstract

A national household survey was conducted in Malawi to determine awareness and use of a socially marketed water treatment product. In all, 64% of mothers were aware of the product, and 7% were using it. Both poor and rural mothers had lower awareness and use rates. Targeting promotion to rural populations could enhance program effectiveness.

Keywords

• Malawi
• diarrhea
• social marketing
• dispatch