APPROACHES TO ANALYZE THE QUALITY OF ROMANIAN TOURISM WEB SITES

Abstract

The decision to purchase the tourism product is influenced by the information provided to the tourist. The Internet information, which is the primary source, is used. The tourists choose the company based on the information provided. The main purpose of an online agency is to sell vacations. On the other hand any online agency must respond to user needs even if they are not always commercial (obtaining impressions of a destination, documentary on cheap destinations, etc.). The purpose of our work is to analyze travel web-sites, more exactly, whether the criteria used to analyze virtual stores are also adequate for the Romanian tourism product. Following the study, we concluded that the Romanian online tourism web-sites for the Romanian market have the features that we found listed on similar web-sites of France, England, Germany, etc. In conclusion, online Romanian tourism can be considered one of the factors of economic growth.

Keywords

• tourism; tourism on-line; ITC in tourism; quality of a web site; testing the consistency; usability rules.