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Wprowadzenie wybranej aplikacji mobilnej na rynek międzynarodowy

Ekonomiczne Problemy Usług. 2016;122 DOI 10.18276/epu.2016.122-27

 

Journal Homepage

Journal Title: Ekonomiczne Problemy Usług

ISSN: 1896-382X (Print); 2353-2866 (Online)

Publisher: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego

LCC Subject Category: Social Sciences: Commerce: Business: Marketing. Distribution of products | Social Sciences: Finance

Country of publisher: Poland

Language of fulltext: Polish, English

Full-text formats available: PDF

 

AUTHORS


Krzysztof Kubiak (Politechnika Poznańska)

Aleksandra Sikorska (CITY NAV Sp. z o.o.)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 26 weeks

 

Abstract | Full Text

Information and communication technologies play a significant role in the development of a contemporary economy and become its driving force. One of them is mobile technologies which are mainly associated with the use of smartphones and tablets. Different kinds of software called applications work on these devices. More and more companies are aware of the potential of a mobile market in Poland and the world. The purpose of the article is to identify opportunities and threats connected with introducing a chosen mobile application i.e. „Jakdojade.pl” into the international market.