Wprowadzenie wybranej aplikacji mobilnej na rynek międzynarodowy

Abstract

Information and communication technologies play a significant role in the development of a contemporary economy and become its driving force. One of them is mobile technologies which are mainly associated with the use of smartphones and tablets. Different kinds of software called applications work on these devices. More and more companies are aware of the potential of a mobile market in Poland and the world. The purpose of the article is to identify opportunities and threats connected with introducing a chosen mobile application i.e. „Jakdojade.pl” into the international market.

Keywords

• Mobile application
• communication
• ICT