Research Regarding the Relationship between Consumption and Needs

Abstract

Human needs represent the wishes and expectations, being a factor that in certain conditions triggers the individual's behavior. Under the influence of social, economic, psychological, biological factors is established the need’s order. As long as a need is not satisfied, consumers seek the product in order to ensure their satisfaction. Human needs being diverse, they manifest itself with different intensities; they prove to be competing, meaning some of them extending to the detriment of others, replace or substitute between them. Consumption needs vary from individual to individual, being characterized through certain traits, each of them revealing an essential principle from economic point of view.

Keywords

• consumption
• needs
• relationship