Consumers Engagement Toward Food Brands – The Case of Dairy Products

Abstract

Research background: As food markets continue to develop the role and position of food consumers evolve as well. Food producers redefine their market strategies and focus on creating loyalty, building good contacts and consumers’ engagement towards brands.

Keywords

• consumers’ behavior
• relationships
• b2c market
• brand strategy
• d12
• d81
• d91
• m31