Forming New Opportunities of Enterprises in Current Conditions
Abstract
The article considers the main patterns of development of the world car market, especially its growth in modern economic conditions, explores the world production of motor vehicles by major manufacturers on the example of concern VW. The COVID-19 coronavirus pandemic has had a major impact on the global economy. Forced closure of borders, quarantine, a huge number of sick and dead around the world, changes in social standards and the usual way of life of millions of people led to a massive drop in demand for goods not necessary. The automotive industry felt a very strong drop in sales. The sales volume of some car models in the first two months of 2002 is zero. An analysis of the dynamics of the passenger car market structure shows that after quitting, most consumers will prefer economical and environmentally friendly cars. How long this trend will last is difficult to predict today. The output of the automotive industry to pre-crisis indicators may stretch for several years. The prognosis directly depends on the possibility of combating the coronavirus infection COVID-19, obtaining a vaccine, as well as after crisis adaptation. State assistance in this period will be very important, it can be both tax incentives for manufacturers themselves, and the provision of soft loans for consumers when buying new cars, various kinds of subsidies and subsidies to the industry. It is examined how the current crisis will affect the redistribution of the global automobile market and its development trends. Of course, the production of eco-friendly models comes to the fore. These models include electric cars. The segment of electric vehicles will increase in the coming years. However, cars with artificial intelligence will be in demand. Such cars will occupy their segment and will be constantly updated, since developments in this area are very relevant to date and are carried out by leading world companies. The article provides a SWOT analysis of Volkswagen, which is owned by the VW Group. Strengths and weaknesses are highlighted, as well as opportunities and threats in a pandemic. The key identified factors of the external and internal environment of the enterprise are, the analysis of which makes it possible to draw conclusions in strategic planning.
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