Redai dili (Aug 2024)
Coopetition between Take-out and Traditional Restaurants in Spatial Distribution: Coexistence, Complementarity, or Substitution
Abstract
The widespread adoption of information and communication technologies has reshaped the spatial dynamics of the catering industry, rendering the coopetition relations between take-out and traditional restaurants in spatial distribution increasingly intricate. Leveraging data from Meituan takeout, Dianping, and Unicom mobile signaling, we utilized the Wuhan metropolitan area as a case study. Employing the improved cumulative opportunity method and the bivariate spatial autocorrelation model, this study delved into the coopetition dynamics between take-out and traditional restaurants in terms of spatial distribution, unveiling the factors influencing these relations. Our research yielded three primary findings. Firstly, from a spatial distribution perspective, traditional catering services display spatial disparities, while take-out online-to-offline (O2O) services exhibit greater homogeneity, particularly proliferating in suburban areas. Secondly, regarding spatial distribution relationships, a significant spatial dependence between takeout O2O and traditional catering services was evident overall, albeit with a gradual weakening of correlation. From a local perspective, the spatial correlation dendrogram reveals that "High-High" coupling prevails as the primary spatial correlation pattern in the central urban area. Conversely, in suburban regions, there is a phenomenon of "Low-Low" clusters as the primary and "High-Low" clusters as the secondary, indicating significant spatial heterogeneity associated with location. Thirdly, concerning the coopetition relationships between take-out and traditional restaurants in terms of spatial distribution, the coexistence relationship dominates in the central urban area, while the complementarity relationship prevails in suburban areas, with the substitution relationship being insignificant in either region. Population density, the number of restaurants, and land attributes significantly impact coopetition relations between take-out and traditional restaurants. The coexistence relationship primarily thrives in mature residential areas characterized by high population densities and a substantial presence of both takeout and traditional restaurants. Conversely, the complementarity relationship predominantly exists in residential industrial mixed-layout areas characterized by low population densities, a significant number of takeout restaurants, and a small number of traditional restaurants.
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