Improving the Customers' In-Store Experience using Apriori Algorithm

Abstract

The 21st century is the era of technology and digital development. That's the reason why mobile applications nowadays became an important support for businesses and a significant part of our daily activities. The usage of smart devices and the ease of access to technology lead to obvious changes in consumer behavior. Therefore, as it has been remarked a decrease of in-store shopping, improving the shopping experience in traditional stores has become of high interest for many retailers. In this paper, we propose a mobile application which helps people to optimize the time they spend inside of hypermarkets and which suggests an optimal placement for aisles in a store.

Keywords

• in-store experience
• aisles placement
• mobile application development