Latest Trends in Web Information Retrieval and in SEO Factors

Abstract

Latest trends in web information retrieval and in SEO factors, increasingly focused on signals from users as: profile of who performs the search and the interpretation of user intent. The objective of search engines is twofold: focusing at the maximum in the users and make ever less predictable the composition of the search engine result page (SERP ), and combating spam.

Keywords

• SEO, posicionamiento web, minería de consultas, user intent (intensión del usuario)