NEW BUSINESS DEVELOPMENT STRATEGIES ON CULINARY PRODUCTS FOR MILLENNIALS IN BANJARMASIN, INDONESIA

Abstract

The program of creating new businesses or Wirausaha Baru, abbreviated as WUB in Banjarmasin, seeks to gradually realize the community’s welfare through programs and activities that all parties can benefit from. New businesses in the current era require creative and innovative individuals, especially millennials. Therefore, this study aims to determine the role of millennials in new businesses and analyze their strategies in developing business. The study also aims to analyze WUB policies in Banjarmasin. This study used a descriptive qualitative method and was carried out at the Office of Cooperatives, Micro Enterprises, and Manpower of Banjarmasin. Informants were selected purposively to provide information about the development of new millennial businesses, while the object of this study was the development of culinary products in Banjarmasin. The informants were the Head of Cooperatives, Micro Enterprises, and Manpower Office of Banjarmasin, the Head of Youth and Sports Office, the Head of the WUB Association, business actors, consumers, and the community. This study applied analytical techniques consisting of data reduction, triangulation, and drawing conclusions or verification. The results of this study indicate that the Office of Cooperatives, Micro Enterprises, and Manpower of Banjarmasin and six other Regional Work Units (Satuan Kerja Perangkat Daerahor SKPD) in Banjarmasin cooperate with the WUB community as a forum for channeling support and information on new business development in Banjarmasin. In addition, the findings of this study are expected to contribute to the direction of new business development policies in Banjarmasin.

Keywords

• wirausaha baru
• millennials
• culinary
• south kalimantan