Analysis of the Online Education Market in Russia in the Context of the Theory of Economic Dominance

Abstract

The coronavirus crisis has destroyed the well-established concept of the familiarity of life. One of the few areas that showed stable growth during this period was the online education market, which proved to be an effective alternative to offline education. Using the online education market as an example, the authors study the concentration of online educational projects, based on the theoretical concept of stratification by levels depending on institutional conditions, the situation of the dominance of representatives of one level over another. As one of the main conclusions, the authors highlight the absence of independent Alpha players due to the relatively small size of the market, the presence of unique factors of dominance (IT, ecosystem, support from the state and venture capital companies) and the dependence of the online education market on the expansion of external Alpha empires.

Keywords

• online education market
• economic dominance theory
• institutional rent
• alpha empires