BRAND OF THE REGION AS AS AN ASPECT OF ITS ECONOMIC IDENTITY

Abstract

The article deals with semantic characteristics of the concepts of «competitiveness», «image» and «brand» in the context of the economic identity of the region. Social well-being, self-identification, adaptation, attitudes within the regional system and other characteristics determine the economic identity in the mass consciousness ideas about the uniqueness of the region’s population, which is a key aspect of the formation of a positive image and brand territory.

Keywords

• region
• competitiveness
• image
• brand
• economic identity of the region
• competitive advantages
• branding benefits
• the competitive identity
• branding