Italian Women's Publishing: A Journey between Aesthetics and Politics

Abstract

From the birth of the first magazines of a post-unification Italy up to the 1980s, publications aimed at women, generally considered part of a "minor" publishing, have proved to be laboratories of linguistic and visual experimentation not only of considerable importance in the evolution of journalism, but also in the ethical and political formation of both progressive and conservative readers. And this was paradoxically made possible precisely by the gaze of sufficiency addressed to them by power, which in some cases, however, wanted them as allies. A more in-depth investigation is then conducted on the weekly Grazia which, more than the others, in the progress of its articles and fashion services, proved to be the guide and accomplice of a woman who was slowly finding a place in society and struggling to conquer the rights that were due to her.

Keywords

• women’s magazines
• women history
• feminism
• italian's women magazines
• fashion politics