SOCIOCULTURAL STRATEGY OF EVERYDAY CONSCIOUSNESS PROBLEM STUDY

Abstract

Specific character and general methodological directions of sociocultural approach to the study of commonness and everyday consciousness problems in structural and dynamic aspects have been considered. The authors guess that the society forms two antagonistic processes – change of social relations and transformation of culture, and set out the methodology of everyday consciousness study with a glance to given processes.

Keywords

• обыденность
• обыденное сознание
• социокультурный подход
• социальное развитие
• социальные ценности
• конфликт ценностей
• рутинные практики
• commonness
• everyday consciousness
• socio-cultural approach
• social evolution
• social values
• conflict of values
• routine practices