In this work we construct holographic boundary theories for linearized 3D gravity, for a general family of finite or quasi-local boundaries. These boundary theories are directly derived from the dynamics of 3D gravity by computing the effective action for a geometric boundary observable, which measures the geodesic length from a given boundary point to some center in the bulk manifold. We identify the general form for these boundary theories and find that these are Liouville-like with a coupling to the boundary Ricci scalar. This is illustrated with various examples, which each offer interesting insights into the structure of holographic boundary theories.
