INNOVATIVE CLUSTERING OF THE REGION IN THE CONTEXT OF INCREASING COMPETITIVE POSITIONS OF THE ENTERPRISES OF THE TOURIST-RECREATIONAL DESTINATION

Abstract

The article deals with the implementation of the theoretical and methodological platform on the complementary innovation clustering of regions in the context of enhancing the competitive market of assets of enterprises of the tourist-recreational destination. The methodological tools of tourist regionalism are substantiated. The method of estimating the integral value of the potential of tourist-recreational destination in the structure of regional clusters is determined, taking into account consumer demand for innovative assets according to the basic indicators of resource and consumer approaches. The integral value of the potential of tourist-recreational destinations in the structure of the South, Carpathian, Central, Dnieper, East Podolsk and Polissia clusters is analyzed, and their competitive positions are identified. The typology of the development of the territories of the tourist-recreational sphere of Ukraine is determined. The distribution of consumers forming the client base for innovative assets of enterprises of the tourist-recreational destination was carried out.

Keywords

• regional clusters
• tourist-recreational destinations
• innovative assets
• tourism enterprises
• tourism products