Citizens' initiative “# Noen3caínes". Discourse analysis of an event

Abstract

The article performs a Critical Study of the Discourse of a fragment of the video “Narconovelas- Movimiento ciudadano #noen3caines” (Garcia & Cartagena, 2013) which gives an account of the citizens’ initiative Noen3caínes. In this initiative citizens question the media, and what it constitutes as a social response. The general objective is to interpret the social response called Noen3Caínes, from the meanings that are proposed in the video analysis. Noen3Caínes had concrete effects on the advertisement of the TV series of RCN in Colombia “Tres Caínes”. At least 13 brands withdrew their advertising thanks to public pressure from the Internet because they considered that his image was not akin to that proposal on television, a matter which has no precedent in the history of the media in Colombia.

Keywords

• comunicación
• discurso
• movimientos ciudadanos
• publicidad en televisión
• redes sociales
• teleserie