THE FACTORS INFLUENCING CONSUMER TO BUY COMBINED FRUITS DURING THE COVID-19 PANDEMIC IN PALEMBANG CITY

Abstract

Fruit consumption in COVID-19 pandemic is very necessary because fruit is a source of vitamins and minerals for the body's immunity. According to the benefits of fruit, so analyzing the influencing factors of consumption fruits combination in covid-19 pandemic is necessary. This research was conducted in Palembang city. The result of this research showed positive influence factors on the decision to purchase fruit combination are the price, the knowledge of the attributes, the education and the age variables.

Keywords

• fruit consumption
• fruit combination
• influencing factors