Perner’s Contacts (Jan 2008)

INSTRUMENTS FOR THE MARKETING OF SERVICES AND THEIR IMPLEMENTATION

  • Fabián Bachmann,
  • Juraj Vaculík

Journal volume & issue
Vol. 3, no. 1

Abstract

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Contribution is about fundamentals view in marketing and its instruments knows as marketing mix – product, price, place and promotion with spread to model of 7th P and Cts opportunities and risks.

Keywords