THE COGNITIVE-PRAGMATIC POTENTIAL OF WORDS IN THE LIGHT OF TRANSLATION AND INTERCULTURAL COMMUNICATION

Abstract

The article is dedicated to the investigation of the influence of word pragmatic potential on the process of taking translation decisions. The most part of attention is focused on the translation difficulties of the lingual pragmatic categories components, on the specifics of the pragmatic relations in the process of bilingual com-munication, as well as on the importance of translator in these latter days

Keywords

• potencial pragmático-cognitivo
• comunicación intercultural
• problemas de traducción
• categoría linguopragmática
• traducción equivalente
• когнитивно-прагматический потенциал
• межкультурная коммуникация
• проблемы перевода
• лингвопрагматическая категория
• эквивалентный перевод
• cognitive-pragmatic potential
• intercultural/cross-cultural communication
• translation diffi-culties
• lingual pragmatic category
• equivalent translatio