Russian journal of linguistics: Vestnik RUDN (Dec 2014)

Basic lexical and grammatical transformations in translation of German print advertising

  • A N Mamedov

Journal volume & issue
Vol. 0, no. 1
pp. 97 – 109

Abstract

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The article presents basic lexical and grammatical transformations, which contribute to preserving the semantic and syntactic structure of a German advertising text and reproducing the image of the advertised product. This shows that the translation has the same communicative effect as that achieved by the source text.

Keywords