Zachowania konsumenta na rynku usług cateringowych na przykładzie cateringu dietetycznego

Abstract

The study of consumers’ habits on the market is one of the most important and interesting di¬rections of research due to the fact that the mechanisms of the current consumer goods market may be explored. The national market of catering services is young though relatively strong and big. The aim of this article is to present the consumers’ opinion on the diet delivery services, available on the polish market. The following aspects were analysed: the reasons of taking up the diet delivery, the time of use, the effects on one’s health and the consumers’ opinion on the quality of delivered services.

Keywords

• consumer
• diet delivery
• diet box