Factors affecting consumer acceptance of e-payment in Klang Valley, Malaysia

Abstract

By employing a random sample of 400 target respondents in the Klang Valley, the study explores the variables influencing consumer acceptance of e-payment. This study examines the relationship between consumer acceptance of e-payment and perceived usefulness, perceived risk, and trust. The Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) has been used to identify the variables to explain factors influencing consumer acceptance of e-payment (TAM). Correlation and regression results show that there exists a positive and significant moderate association between perceived usefulness (PU), perceived ease of use (PEU), perceived risk (PR), and trust (T) with consumer acceptance (CA) of e-payment. Additionally, the most important factor is perceived usefulness (PU), followed by trust (T), perceived ease of use (PEU), and perceived risk (PR). Studies have been done to determine how risks to security, given the rise in fraud cases in recent years, and risks of pandemic diseases, such as Covid-19, MARS, or SARS, will affect consumers' acceptance of e-payment.

Keywords

• e-payment
• perceived ease of use
• perceived usefulness
• perceived risk
• trust
• consumer acceptance