Etyka w kształtowaniu długofalowej koncepcji biznesowej przedsiębiorstwa

Abstract

This study is presenting the chosen findings concerning the ethical forming of the long-term concept of being active in an enterprise. Collected material in the study was directed among others for obtaining answers to a question, whether in entrepreneurs' view from Bielsko-Biała the ethical forming of the business concept is possible as well as whether there is a space for ethics in the business at all.

Keywords

• strategy
• ethical values
• business