HOFSTEDE’S CULTURAL DIMENSIONS AND MANAGEMENT IN CORPORATIONS

Abstract

In many cases the success or failure in management is caused by the way leaders understand the cultural environment the companies develop. The leadership approach and rules applied increase or decrease performance in economies and companies. The paper describes the relation between management failure or success and the management adjustment to the cultural dimensions. People build organizations and rule them according to their values, but in the corporation field specific values might be successfully applied or implying the whole company failure. The analysis is made based on Hofstede research and having in mind his dimensions on a dynamic hypothetical case where there are taken into account cultural dimensions for Romania, Germany, Kazakhstan and United States of America.

Keywords

• Cultural dimensions
• Hofstede
• Multinational organizations
• Business environment
• Management