Psycholinguistic method in sociological research

Abstract

The article speaks about implementation of a psycho linguistic method in the ethno sociological research. The main position of the author is based on the theoretical assumption that native language as a primary field of functioning of the ethnic culture and proves it by the researches that were conducted under the supervision of the author during the period of 1995—2013 in the laboratory of ethnic sociology and psychology of the faculty of sociology of the SPbSU by the quota sample of Saint-Petersburg population. In particular the article describes methods based on the usage of Russian phraseological units / idiomatic expressions and folk proverbs that bring to light the general direction of the value system, social orientations in the sphere of political, ethnic and gender relations, as well as political, ethnic and gender stereotypes. From the author’s point of view, preferableness of the psycho linguistic method is determined by the latency of “right” or “wrong” answer that let us find out a latent social reflection. This assumption is based on the control of veracity of the results made by the means of other methods and procedures. The article is accompanied by the references on the sources in which it is possible to learn more about the research results made by the means of psycho linguistic method.