Coattail Effect Strategy of Gerindra Party in 2019 Concurrent Election

Abstract

This article tests the coattail effect theory in the general elections (concurrent elections) of Indonesia in 2019. In this election the legislative and presidential elections took place simultaneously. In this context, the article examines the effectiveness of the coattail effect theory for the Great Indonesia Movement Party (Partai Gerakan Indonesia Raya/ Gerindra) in concurrent elections in Pekalongan Regency. Through the coattail effect, Gerindra Party, which proposed Prabowo as a presidential candidate in the presidential lection, hoped to be able to provide positive benefits and increased votes in the legislative election in Pekalongan Regency. The article shows that Gerindra Party was unable to "sell" the figure of Prabowo (General Chairperson of the Gerindra Party) who ran for President in the legislative elections, because the Gerindra Party actually lost 1 (one) seat in Pekalongan Regency DPRD. All this shows that the coattail effect theory did not work well.

Keywords

• coattail effect
• gerindra party
• concurrent election.