ANALYSIS OF BUSINESS - IS/IT STRATEGY : AN EMPIRICAL STUDY OF STARTUP DIGITAL COMPANY

Abstract

Not only as a communication support, technological developments also influence the shifting lifestyle of urban communities. This is the main reason of innovators who want to create solutions to various problems through technological innovation. This is in line with the development of startup companies in the field of technology. One of the startup company that become part of ADITIF will be the object of this research. The results of this study are to know the internal and external conditions of the company, both in area of business and IS / IT and then be evaluated and proposed strategic recommendations that are in accordance with the culture of the startup company. Some of the strategic proposals generated from this study include the IS strategy in the form of a proposed administrative application portfolio to support the company's business processes, the IT strategy in the form of the maximum use of cloud computing, and the IS / IT management strategy in the form of a list of proposed business activities alignment strategy

Keywords

• perusahaan rintisan, analisis strategi SI/TI, analisis strategi bisnis