DOUBLESPEAK AND EUPHEMISMS IN BUSINESS ENGLISH

Abstract

Modern English speech, while not always, is supposed to be uncommonly frank. Doublespeak and euphemisms are cultural phenomena as well as linguistic concepts. Both are deeply rooted in social life and have a great influence on social communications. Doublespeak has become part of the general language, shaping the context in which it is used. As a linguistic concept, euphemism has fast wow close relationships with the western culture, and it reflects the life and values of English people and their history.

Keywords

• communication
• business
• doublespeak
• euphemisms