Factors Influencing Online Learner's Satisfaction

Abstract

Purpose: Online education became very popular during the COVID 19 pandemic. Teachers and students who never had experienced online learning before had to adopt this mode of learning and teaching because of special circumstances created by the pandemic disease. Since it was a forced transition from traditional to this new mode of learning it is imperative to understand the factors which lead to the satisfaction of Online learners Design/Methodology/Approach: To understand this quantitative study was conducted with a sample of 299 participants. Female participants were 113 and male participants were 186. Survey participants included Ph.D., Ms or MPhil, Masters Degree, and Bachelors Degree program students. Most of the participants were from the Bachelor's degree program. The majority of the participants were from Karachi but some students also participated from Kohat, Islamabad, and Shikarpur. Data was collected by distributing questionnaires based on purposive and snowball sampling. Findings: Data Analysis reveals that participants (both males and females) value the following variables learner’s computer anxiety, course flexibility, course quality, technology dimension, perceived usefulness, and perceived ease of use for a satisfying online learning experience. Implications/Originality/Value: The findings of the study can be used by universities for designing their online education program

Keywords

• Online course content
• Online course quality
• Online Learning
• Online Learner’s satisfaction
• Technology dimension