STRATEGI KOMUNIKASI EKSTERNAL UNTUK MENUNJANG CITRA LEMBAGA

Abstract

The purposed to know there are external communication on Image of indonesia-world Achivement Institution (LEPRID). This research used qualitative research method. The data’s sources in this study were from the Principal, Employee of Public Relation, Employee of Administration and Society. The data’s collected by observation, interview, and documentation. The procedures included the re-field stage, field work stage, and data analysis phase. The data’s analysis used data collected , data reduced, and conclusion drawn. This research indicated that strategy of external communication supported Reward Organitation of Indonesia and World (LEPRID) used three ways methods such as social media, in cooperation with journalist and published a book. The Obstacles included organization website ever hacked by people who are not responsible. Effort made by organization was created a new website whose security awakened. The solution to improved the Image of Indonesia-World achievement institution (LEPRID) added employee of public relations and the quality of photo and video improved can be input on social media and made routine schedule.

Keywords

• External Communication
• Organitation Image