کاوش‌های مدیریت بازرگانی (Aug 2020)

Networking pattern in the service section

  • Rouhollah Sharifi,
  • Hasan Alvedari,
  • Reza Rasouli,
  • Mohammad Montazeri

DOI
https://doi.org/10.22034/bar.2020.13787.3476
Journal volume & issue
Vol. 12, no. 23
pp. 417 – 444

Abstract

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Networking has become a popular strategy for leaders who view the world in a systematic way, and experts in many fields, including organizational leadership, use network-based solutions to solve or improve complex social problems. The development of network leadership theory in universities will lead to a coherent and systematic relationship between different layers and levels of the university and will prevent island development. This research has designed by using a qualitative approach a network leadership model in the service sector, using the data conceptualization strategy of the Foundation. In this regard, 12 executives of Payame Noor University at different levels were analyzed through semi-structured interviews and interview texts in three stages of open, axial and selective coding. As a result of this analysis, 179 concepts, 17 categories and 8 theories were identified that form the final research model based on the Strauss and Corbin paradigm model. The results of the study show that network leadership as a central category and in interaction with the surrounding network, individual and organizational actions, soft and hard infrastructure and innovation of process and service, causes the excellence of the university network. Due to the main components of network leadership, including the acquisition of knowledge, skills and network attitude, it is recommended to design and develop well-organized and well-organized programs to create and cultivate these components among university staff, such as holding Educational and operational workshops and scientific conferences should be on the agenda of university administrators and faculty members.

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