SEA: Practical Application of Science (Apr 2014)
EXPATRIATE HOTEL MANAGERS' PERSPECTIVE ON CROSS-CULTURAL SKILLS
Abstract
The globalization and expansion of multinationals has led to various studies on expatriation management, but literature regarding this issue in the hotel industry is still scarce, especially in Romania. Expatriates are critical to the success of this particular industry, as more and more hotel chains operate beyond their domestic domains and intend to enter inclusively in the Romanian market. The study presented in this article uses a qualitative research method intended to discover the perspective of practitioners on the most important management skills hotel expatriate managers should possess, the most effective cross-cultural training activities provided by parent hotel companies and other challenges faced in international assignments. The data collection method was an in-depth interview with expat hotel managers in Bucharest. The study suggests opportunities for international hotel chains to better prepare their expatriates, in order to integrate them more effectively in a new cultural environment.