PROBLEMS AND REASONS THAT MAKE SHOPPING OVER THE INTERNET DIFFICULT

Abstract

Driven by the intense growth of information and communication technologies, human civilization goes through the phase of its digital transformation, which changes the course of everyday life and ways of doing business. The development of this evolutionary process is accompanied by the emergence of individual and group problems of Internet experience and which seriously affect the electronic trade of products in the stage of final exchange. The paper deals with the problems and their reasons, which make difficult for the individuals to order/bought goods or services over the internet in Bulgaria. On this basis some of the changes are summarized, that European legislation imposes in response to the balancing of the interests of the concerned parties and mainly with regard to the protection of end-users.

Keywords

• online shopping
• e-commerce
• eu regulations. jel code: l81
• l86