Assessment of Competitiveness of Confectionery Enterprises for the Needs of Ecological Management

Abstract

The article deals of assessing the competitiveness of enterprises in the confectionery industry to improve information and analytical support of ecological management. A unified methodology for assessing the competitiveness of business entities in the context of ecological management has not yet been developed. The article proposes to assess the competitiveness of confectionery enterprises on the basis of an integral index. Its peculiarity is that, in addition to economic production, market characteristics, it also includes environmental ones, which reflect significant environmental aspects (air emissions and the formation of hazardous waste). Calculations were made and the results of the study were tested on the basis of the leading confectionery enterprises of Ukraine. This made it possible to identify among the studied set of enterprises leaders who improved economic results and strengthened their market positions by reducing anthropogenic impact on the environment, introducing ecological management and corporate social responsibility. Taking into account their successful experience will contribute to the improvement of the ecological management system at other enterprises of the confectionery industry.

Keywords

• ecological management
• analysis
• competitiveness
• confectionery industry
• information sup-port
• environmentally responsible business