Innovation Strategy of Reading Promotion in a Smart Library

Abstract

[Purpose / Significance] At present, artificial intelligence technology is accelerating the construction of smart libraries in China. In this process, all kinds of libraries are facing the challenge of innovating traditional reading promotion service. In order to help a library to cope with this challenge, this paper puts forward the innovative strategy of reading promotion in a smart library. [Method / Process] Firstly, the paper introduces the background of reading promotion of a smart library, and then expounds the challenge of smart library construction to traditional reading promotion service from three perspectives of the role of data resources, data service development direction and data processing forms. [Results / Conclusions] In order to deal with these challenges, the paper proposes that when carrying out reading promotion, the smart library should focus on the communication media, a reader's reading characteristics and reader's personalized needs, and construct by improving the diversification level of reading promotion types, strengthening the analysis of reading promotion motivation and target, referring to the theory of integrated marketing communication and cultivating interdisciplinary talents to build a brand new reading promotion system.

Keywords

• smart library|reading promotion|innovation strategy